Android in the Car?


The Wall Street Journal is reporting that Google and Audi will be announcing a new initiative at CES 2014 to bring the Android OS to your car dashboard, much like Apple is pursuing with iOS in the Car.

iOS in the Car

iOS in the Car

Next week at the Consumer Electronics Show in Las Vegas, Google and German auto maker Audi AG plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google’s Android software, people familiar with the matter said.

Is there no safe harbor from the Google/Apple war?

Apple announced its “iOS in the Car” initiative at its annual WWDC last June. It was mostly considered a throw-in announcement, but it may turn out to be a huge opportunity for any company able to become the de facto standard for in-car infotainment technologies. Google is already crowdsourcing a lot of its traffic information thanks to its Waze acquisition also in June if this year. Onboard operating system integration will most certainly boost the amount of data streaming to their servers, including miles driven, geolocation data, amount of time in the car, music listened to while commuting, texts/emails sent and received (you know who you are!), etc.

In other words, a gold mine of data.

I wonder what complimentary services could come from a autonomous vehicle combined with an extension of the OS controlling the infotainment…

We’ll let you know more from the floor of CES 2014 next week.

[button url=’#’ size=’small’ style=’blue’]Source: WSJ [/button]