Qualcomm Employee: 64-Bit A7 “Spinal Tap” Moment

Courtesy: evrd.net

Dan Lyons (yes, that Dan Lyons) has an interesting piece today on the reaction of chip makers after hearing that Apple was releasing the 64-bit A7 microprocessor with the iPhone 5s (and eventually iPads Air and Mini):

Quotes Lyons:

[box style=’note’] “The 64-bit Apple chip hit us in the gut,” says the Qualcomm employee. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.”[/box]

Courtesy: dvdbeaver

Courtesy: dvdbeaver

So now that the A7 “goes to 11”, what’s next for everyone else?

According to Korea Times, Samsung’s next flagship handsets will include a 64-bit processor.

Qualcomm chief marketing officer Anand Chandrasekher (whose job responsibilities have been quickly changed by the chip maker) referred to 64-bit processors as nothing but a “marketing gimmick” after the A7 was debuted by Apple. Qualcomm later disavowed the remarks and is reportedly working on a 64-bit mobile processor as well.